Evaluation Question Four

Who would be the audience for your media product?

Our media product is an independent film, stereotypically these type of media products are targeted for a niche audience as they have not accumulated the budget to afford the distrobution for the mass audience that a lot of the psychological thrillers we have looked at cater for, we have used a lot of generic conventions found in these more mainstream releases, such as uses of locations, props and character profiles.

Our film is not targetted at a completely niche audience and we believe that due to the mainstream tendancies and after applying for funding out product become very succesful like some of the other films we researched such as The Inbetweeners Movie and Kick Ass.

Kick Ass, although starring american actors,
is a British independant film,
one of the most successful ever created in fact. 



The infamous British 2011 film
The Inbetweeners Movie recieved a huge boxoffice
succes after it was released as an independent
british film following it's televison success.

The certification for our film is a 15, the opening when looked at in regard to certifications was a PG/12 due to adult themes (Drug use) but later on in the film the certificate of fifteen is given due to some scenes of violence and some other adult themes.
This means that children of the age 15 or younger would not be legally allowed to view this product, but our research discovered that would not be a great loss of revenue as our surveys show that they would prefer t watch different genres such as comedies of fantasy adventures.

Male students aged 15 - 19 are our target audience. 

Like the two films shown above our target audience is male students, although they are both of different genres they relate as our film contains the same ambitions and also the same target audience, although stereotypically comedies are more successful than films with the genre of a psychological thriller.

Our film is specifically geared towards males in the demographic group of E or C1 as we believe they would relate more to the characters, nevertheless it is certainly not a niche audience we are catering for, audience feedback suggests people of all ages, genders and demographic groups will watch our film and enjoy it without it being aimed at them specifically as it appeals to everyone who enjoys a psychological thriller as the conventions are mostly stuck to.

Male students were chosen as they are seen to enjoy psychological thrillers but also because a lot of the characters featured are the same as as our target audience, causing our target audience to empathise with some of the characters and discover connotations of underlying social realism in the form of stereotypical problems of events for the target audiences to relate with.

Laura Mulvey's 'Male Gaze Theory' would also be presented within the film, although it is not in the opening as no females are shown, but the target audiences are the stereotypical audience for the male gaze theory so this is a very useful tool for attracting our target audience.