Notes on certification

As we were creating the basis of our final film as a group we spent time looking at certificates and how the audience are classified.
There are two types of audience
Mass Audience
Mainstream films with big stars in them. Large, broad audience. Always played in cinemas like Odeon and Cineworld and are overly advertised
Niche Audience 
These are people that are a closely defined audience as they have similar interests. They are not widely published and are played in Picture and Art house cinemas.


There are then different sections called Demographic groups
These are:
A. Top management of companies, doctors
B. Middle class, creative eg artists, teachers
C1. Office supervisors and nurses
C2. Skilled works eg carpenters
D. Semi-skilled and unskilled. Blue collar workers
E.  Unemployed, students and pensioners

As well as separate groupings films are sorted into certificates. These are decided by The BBFC (British Board of Film Classification). This was founded in 1912 and has sorted films since. The certificates ranges from U to 18.

Looking at these classifications I think our filmed would be aimed at demographic groups C1-E (Mostly E) as these would be most interested in watching our film.  and the certificate would be a 15 because it fits conventions of psychological thriller.